![]() ![]() Luxury gym Equinox under fire after launching campaign announcing that they banned new members on January 1: Never leave the house without having at least one portion. If seems daunting, think about spreading your intake throughout the day. Lmao equinox new campaign basically saying “y’all lazy for this resolution bullshit” is so tone deaf it’s gross /X7DQdOl3JQ Fruit and vegetables are packed with health-promoting, disease-fighting phytonutrients, fiber, vitamins and minerals and ideally you should be consuming five to eight portions a day. ![]() I’m sure it will win lots of awards and business for other gyms. New self-tape, reading for the part of Equinox’s weird poem about the month of January /EqUFdLKMcxĮquinox turning away new members on January 1st doesn’t seem like a great idea. Secondly, the "manifesto" or "poem" as people called it began to get picked apart on Twitter, with several videos of people reading it popping up online as they add dramatic flair and treat it seriously. However, this marketing campaign quickly came under fire among many users for multiple reasons.įirst up, some people online were upset at the wording used and how by denying sign-ups they weren't helping people who might have legitimately wanted to change their life by going to the gym. Whether you agree, it’s bang on brand and very smart. Dedicated workout warriors commit to fitness all year long, so why be generous to the crowd that floods the free-weight. ‘We don’t speak January’ is great from – rejecting new memberships today because they see fitness as a long-standing lifestyle not a reactive resolution. NEW YEARS RESOLUTIONS are an easy target to hate, especially in the gym. Super bold, super smart, strategically aligned with their brand □ /abLjFNDjop MME7V5tWWwĮquinox isn't accepting new memberships today. This, perhaps surprisingly, was very well received by the Equinox-enjoyers, who were apparently happy to not have " Annoying Gym Newbies" start up because of their resolutions.Įquinox is low key savage to resolutioners and I’m HERE FOR IT. This is the time of the year when New Year’s resolutioners show up at the gym in a bid to improve their health or fitness. ![]() And for us, regulars, the first few months of the year are rough. I’ve been going to the gym for years now. Ever hear of holiday remorse Its the guilt driven-response you have to holiday excess that becomes the catalyst for. Don’t Be An Asshole To New Year’s Gym Resolutioners. This is what especially made Equinox's contentious decision make waves, as it took one of the busiest days of the year off on what it called principal. Why 80 Percent of New Years Resolutions Fail. New Year's Day, via the usual custom of making resolutions, often finds itself as one of the busiest periods for people to join gyms, with many fitness locations running new user programs and deals during that time. The gym brand Equinox, which prides itself as being a lifestyle brand focused on health and going to the gym, has recently attempted a viral marketing stunt by refusing new sign-ups for those looking to start their cliche New Year's Resolutions by working out. ![]()
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